Firefly Sales Consulting

Fraud Detection and Prevention in Ecommerce

Committing fraud on an e-commerce website

E-commerce has seen an unprecedented rise in sales in the past decade and is predicted to have continual growth as more and more businesses shift their operations online. However, the increase in e-commerce platforms has also positively correlated with the rise in fraud instances, plaguing the industry by affecting widespread user adoption.   The fraud starts […]

Is Your Site Vulnerable? Website Security Issues For Magento 2

Vulnerabilities in Magento 2

Magento 2 is one of the most popular e-commerce software, and about 250,000 merchants worldwide use this technology. If you have a Magento store, it is crucial that you pay attention to the security, updates, and maintenance of your website so that it performs optimally for your customers — otherwise, you risk losing a lot of traffic. […]

Predictive Logistics In Alcohol Delivery

Alcohol Deliver

The boom in ecommerce, particularly after the emergence of the novel coronavirus, has impacted the alcohol industry in a major way. Ecommerce alcohol sales in April 2020 went up by six times, if you compare it to 2019 sales, reported Nielson data, and the trend remained in the following months. For the alcohol industry, this […]

Using Business Intelligence for Product Personalization

Analyzing Business Intelligence Software results for Product Personalization

Consumers these days are not satisfied with the run-of-the-mill options an e-commerce business can provide for them. Instead, they prefer products that allow them to showcase their personality. Many e-commerce stores are now mimicking the brick & mortar store strategy that started with personalized gift items like phone cases, laptop sleeves, and mugs and providing […]